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Comment: Apple defends against self-preferencing backlash to smartphone tracking limitations

By Dave Perera ( April 26, 2022, 22:10 GMT | Comment) -- Apple today disputed arguments that its smartphone app-tracking transparency feature has benefited its advertising bottom line, in a report released ahead of a quarterly Facebook earnings call. Facebook in particular has said that 2021 change to Apple’s mobile operating system is responsible for declining profits.Apple, facing criticism from Big Tech rivals over the cost of limiting smartphone tracking, fired back today with a report asserting that enhancing user privacy isn’t a bid to boost its own advertising revenue....

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