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Meta’s Giphy deal rightly blocked for hurting ad-market competition, UK watchdog tells judge

By Simon Zekaria ( April 26, 2022, 16:36 GMT | Insight) -- Meta’s $315 million merger with Giphy was rightly blocked because the GIF company’s ad-market service was primed to expand and hurt competition, the UK’s competition authority told a judge today. On the second day of Meta’s UK appeal hearing against the CMA’s decision, the regulator also said it wasn't "required" to calculate Giphy's future market share or revenue to establish its case finding against the deal.Meta Platforms’ merger with Giphy was rightly blocked because the US-based GIF company’s ad-market service was primed to expand and hurt competition, the UK’s competition authority told a judge today....

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