This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

Sale of Google Ad Manager is EU’s preferred solution to adtech antitrust concerns

By Nicholas Hirst and Lewis Crofts ( February 16, 2024, 15:55 GMT | Insight) -- Alphabet’s Google faces having to divest Google Ad Manager if the European Commission succeeds in an antitrust probe of the adtech business, MLex has learned. The EU’s competition enforcers, who already made public their general belief that Google’s advertising business should be broken up, have homed in on a sale of the company’s publisher-facing ad server and online ad exchange.Alphabet’s Google faces having to divest Google Ad Manager if the European Commission succeeds in an antitrust probe of the adtech business, MLex has learned....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login