This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

Columbia, MIT economists find GDPR makes some consumers easier to track online

( June 9, 2020, 21:16 GMT | Official Statement) -- MLex Summary: Economists Guy Aridor and Yeon-Koo Che of Columbia University and Tobias Salz of the Massachusetts Institute of Technology have released a paper, "The Effect of Privacy Regulation on the Data Industry: Empirical Evidence from GDPR," studying the effects of the European General Data Protection Regulation using a data set obtained from an online travel intermediary. They see a 12.5 percent drop in cookie prevalence, but an 8 percent increase in cookie persistence. In other words, the consumers who did not opt out under the GDPR from online tracking via cookie are easier to identify, for longer periods of time. The remaining populace is also more valuable to advertisers on a per-bid basis, although the increased price per ad doesn't quite make up for the decrease in tracked population.See document below....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

Documents

Related Sections