Comment: Privacy struggles of Uber, Lyft hold lessons for companies that collect location data
By Mike Swift ( November 28, 2014, 18:46 GMT | Comment) -- Few pieces of information are more sensitive than a person’s physical location. A lesson for US Internet and mobile app companies, demonstrated by the privacy problems faced by ridesharing companies Uber and Lyft, is that any location data they collect and store about consumers is a regulatory and litigation powder keg. They must not only be exceedingly careful about sharing it with third parties, but should erect internal walls to make sure the availability of that information is limited internally.Few pieces of information are more sensitive than a person’s physical location and his or her movements. An entity that controls that information can track where a person goes, how frequently she goes there, and even log the times she tends not to be at home....
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.