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Brazilian regulator queries rivals about L’Oréal, Niely hair-color deal

By Flavia Fortes ( November 20, 2014, 21:13 GMT | Insight) -- The Brazilian competition authority has sent questionnaires to rivals of the world’s largest cosmetic company L’Oréal and hair-color maker Niely to get their opinions on the companies’ proposed deal. The regulator is asking cosmetic competitors details about how cosmetic products are marketed and how they can be segmented according to quality and target audience.The Brazilian competition authority has sent questionnaires to rivals of cosmetic company L’Oréal and hair-color maker Niely to get their opinions on their proposed deal. The regulator is asking cosmetic competitors details about how cosmetic products are marketed and how they can be segmented according to quality and target audience....

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