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Brands that price discriminate aren't always breaching antitrust law, EU official says

By Nicholas Hirst and Lewis Crofts ( March 21, 2022, 16:40 GMT | Insight) -- Brands often seek to segment the European market to keep prices higher, but competition law cannot intervene unless the brand is dominant or there is an illegal agreement underpinning the arrangement, a senior EU antitrust official said today.Brands often seek to segment the European market to keep prices higher, but competition law cannot intervene unless the brand is dominant or there is an illegal agreement underpinning the arrangement, a senior EU antitrust official said today....

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