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Coupang faces new complaint in South Korea, accused of faking user reviews of house-brand products

By Jenny Lee ( March 15, 2022, 05:51 GMT | Insight) -- A fresh complaint has surfaced against South Korea’s e-commerce giant Coupang — and this time, it involves allegations that it has rigged search results by mobilizing its employees to submit positive reviews of house-brand products. Several consumer groups announced today that they have filed a complaint with the Korea Fair Trade Commission, accusing Coupang of "cheating sellers and deceiving consumers." In a statement on its website, Coupang has denied the allegations. A fresh complaint has surfaced against South Korea’s e-commerce giant Coupang, and this time, it involves allegations that it has rigged search results by mobilizing its employees to submit positive reviews of house-brand products....

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