Inferences about potential consumers must be disclosed under CCPA, California AG says

By Amy Miller ( March 11, 2022, 23:24 GMT | Insight) -- When companies infer — after combining various pieces of personal information — that potential customers are married or homeowners or likely voters, those inferences must be disclosed upon request under the California Consumer Privacy Act, the state attorney general said in an opinion. “In almost every case, the source as well as the substance of these inferences is invisible to consumers,” AG Rob Bonta said, which means they're "at the heart of the problems that the CCPA seeks to address.”When companies infer that consumers are married or homeowners or likely voters as part of a marketing strategy, those inferences must be disclosed upon request under the California Consumer Privacy Act, the state attorney general said in an opinion published today....

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Inferences about potential consumers must be disclosed under CCPA, California AG says

Prepare for tomorrow’s regulatory change, today

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