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Meta, Google, LINE Yahoo pressed for better transparency in online ads in Japan

By Toko Sekiguchi ( December 5, 2023, 08:37 GMT | Insight) -- The digital-advertisement businesses of Meta Platforms, Google and LY Corp., which operates Yahoo Japan and LINE, were asked to increase transparency of their ad-review process and service charges, in Japan’s first online ad-monitoring report drafted by the government. The draft report included statements from the monitoring-panel experts who felt that the limits to the current self-reporting scheme provided evidence of the need for ex-ante platform regulations, such as those in the mobile-ecosystem legislation currently being debated within the Cabinet Secretariat.The digital-advertisement businesses of Meta Platforms, Google and LY Corp., which operates Yahoo Japan and LINE, were asked to increase transparency of their ad-review process and service charges, in Japan’s first online ad-monitoring report drafted by the government....

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