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IQVIA’s data could be replaced by 50-60 firms, health information provider tells US court in FTC challenge to Propel deal

By Ben Brody and Serafina Smith ( November 30, 2023, 22:34 GMT | Insight) -- There are "50 to 60" firms whose data could replace what IQVIA provides to brands that place digital advertisements targeting healthcare professionals, the CEO of a health data company told a US court hearing a challenge to IQVIA’s acquisition of Propel Media’s DeepIntent.The data IQVIA provides to brands that place digital advertisements targeting healthcare professionals could be replaced by information from any of “50 to 60" firms, the chief executive of a health data company told a US court hearing a challenge to IQVIA’s acquisition of Propel Media’s DeepIntent....

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