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IQVIA bid to buy Propel's DeepIntent latest in series of acquisitions to boost 'market penetration,' US FTC tells judge

By Serafina Smith ( November 21, 2023, 23:38 GMT | Insight) -- IQVIA’s rationale for acquiring Propel Media’s DeepIntent, as well as a series of prior acquisitions in the space, were the focus of testimony today from IQVIA executive Wei-Han Frank Lin in the second day of a preliminary injunction hearing in New York. Lin was asked about correspondence characterizing the deals as a way to increase "market penetration."IQVIA’s rationale for acquiring Propel Media’s DeepIntent, as well as a series of prior acquisitions in the space, were the focus of today’s testimony from IQVIA executive Wei-Han Frank Lin in the second day of a preliminary injunction hearing in New York....

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