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With DeepIntent acquisition, IQVIA aimed to 'lock up' market for healthcare-focused programmatic advertising, US FTC tells court

By Serafina Smith ( November 20, 2023, 23:34 GMT | Insight) -- IQVIA’s proposed acquisition of Propel Media’s DeepIntent has both horizontal and vertical overlaps and was intended by IQVIA senior executives to “lock up the one-to-one programmatic advertising market,” the US Federal Trade Commission said today in its opening statement in a preliminary injunction hearing to stop the deal.IQVIA’s proposed acquisition of Propel Media’s DeepIntent has both horizontal and vertical overlaps and was intended by IQVIA senior executives to “lock up the one-to-one programmatic advertising market,” the US Federal Trade Commission said today in its opening statement in a preliminary injunction hearing to stop the deal....

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