By Michael Acton and Matthew Newman ( November 26, 2018, 17:26 GMT | Insight) -- Personalized pricing, where companies use data to determine the maximum prices they can charge individual consumers or groups of consumers, could risk breaking EU competition rules which prohibit abusive conduct by dominant companies, a paper from the European Commission has said. But it could also fit more neatly under consumer or data laws, the paper said.Personalized pricing, where companies use data to determine the maximum prices they can charge individual consumers or groups of consumers, could risk breaking EU competition rules which prohibit abusive conduct by dominant companies, a paper from the European Commission has said....
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