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EDAA Statement: European Interactive Digital Advertising Alliance Launched

( October 15, 2012, 15:58 GMT | Official Statement) -- MLex Summary: A new body, tasked with developing a self-regulatory framework for online advertising in Europe, drawing inspiration on the existing self-regulatory scheme for advertising on traditional media, has been launched. The initiative's first task will be to set up a portal for online users to find out how their web browsing information is being used to deliver targeted advertising.The full statement follows:...

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