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As Expedia's Google ad bills skyrocketed, user traffic fell, US court told in search-monopoly trial

By Khushita Vasant ( October 20, 2023, 03:04 GMT | Insight) -- The advertising payments to Google by Expedia Group may have skyrocketed by 13 times over a five-year period, but the travel-technology company witnessed shrinking user traffic on its site after the search giant rolled out its own travel and hotel data, a former executive testified today. Appearing in a search-monopoly trial, Jeff Hurst said that in 2015, Expedia spent $21 million on Google ads; in 2016, Expedia’s advertising spend more than doubled and finally shot up to $290 million in 2019, but the number of visits to its website increased only slightly. Expedia Group's advertising payments to Google may have skyrocketed by 13 times over a five-year period, but the travel-technology company witnessed shrinking user traffic on its site after the search giant rolled out its own travel and hotel data, a former executive testified today....

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