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Heinz, Hemmer tell CADE deal will result in overlaps in ketchup, yellow mustard, barbecue sauce markets

By Ana Paula Candil ( December 2, 2021, 18:45 GMT | Insight) -- US-based Kraft Heinz's Brazilian subsidiary has told the national competition authority that its planned acquisition of Hemmer will result in overlaps of 40-50 percent in the markets for ketchup, yellow mustard and barbecue sauce in Brazil. The parties filed paperwork for their deal with the Administrative Council for Economic Defense, or CADE, using a full-form notification. US-based Kraft Heinz's Brazilian subsidiary has told the national competition authority that its planned acquisition of Hemmer will result in overlaps of 40-50 percent in the markets for ketchup, yellow mustard and barbecue sauce in Brazil....

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