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Comment: Altria-Juul FTC challenge puts spotlight on concerns with non-compete agreements in minority stake holding

By Flavia Fortes ( April 7, 2020, 21:07 GMT | Comment) -- The US Federal Trade Commission’s suit to unwind Altria’s minority investment in vaping company Juul highlights the agency’s concerns with non-compete agreements when a company withdraws from current and future competition in exchange for a share of its rival’s profits. Altria's agreement to hold a 35 percent share in Juul raised red flags at the antitrust watchdog about how the companies competed in the e-cigarette market after Altria sought voting rights. Their agreement was considered illegal and an unfair method of competition. The US Federal Trade Commission’s suit to unwind Altria’s minority investment in vaping company Juul highlights the agency’s concerns with non-compete agreements when a company withdraws from current and future competition in exchange for a share of its rival’s profits....

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