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Google banked on ‘habit’ and ‘power of default’ to get users addicted to search, US DOJ economist testifies

By Khushita Vasant and Chris May ( September 14, 2023, 00:01 GMT | Insight) -- Google was aware that search engine defaults generated a "sizeable and robust bias" toward the default when it came to consumer choice, and it worked to "get users addicted" to its interface and tools through sheer habit, a behavioral economist testified today for the Department of Justice in a landmark US monopolization trial. Google was aware that search engine defaults generated a "sizeable and robust" default bias when it came to consumer choice, and it worked to "get users addicted" to its interface and tools through sheer habit, a behavioral economist testified today for the Department of Justice in a landmark US monopolization trial....

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