California privacy compliance standard needed for Internet-connected TVs, ad industry survey says
By Mike Swift ( November 16, 2021, 22:25 GMT | Insight) -- Internet-connected television and “Over the Top” platforms from the likes of Netflix, Roku and Apple TV are struggling to comply with the California Consumer Privacy Act’s requirement to allow consumers to see and potentially veto the sale of their personal data, a new ad industry survey has found.Internet-connected television and “Over the Top” platforms from the likes of Netflix, Roku and Apple TV are struggling to comply with the California Consumer Privacy Act’s requirement to allow consumers to see and potentially veto the sale of their personal data, a new ad industry survey has found....
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