Bradesco and Banco do Brasil to form a coalition loyalty program
( May 13, 2014, 23:00 GMT | Official Statement) -- MLex Summary: Banking and financial services company Banco Bradesco and its peer Banco do Brasil have agreed to enter into a joint venture agreement to form a coalition loyalty program through their wholly owned subsidiary Livelo, in which Bradesco indirectly holds a 50.01 percent stake, with Banco do Brasil holding the remainder. Coalition loyalty programs offer incentives to customers of two or more businesses. Both companies are listed on the São Paulo Stock Exchange.Statement follows in full....
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