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Comment: Google 'Real Time Bidding' privacy case alleges US street addresses can be pulled from advertising data

By Mike Swift ( September 20, 2021, 23:33 GMT | Comment) -- Google advertisers are able to uncover "hyperlocal" data about the search giant's users — down to their home addresses, according to unredacted portions of a complaint accusing the company of violating users' privacy. The newly disclosed text identifies 14 addresses, ranging from Bismarck, North Dakota to Sunnyvale, California, that were uncovered using data allegedly disclosed to advertisers who used purportedly anonymous Google “Real Time Bidding” data. The case opens a new legal front against Google's ad-related privacy practices, which are subject to antitrust litigation on both coasts of the United States.A house in Sunnyvale, California has a neat new paint job — blue-gray with white trim — and shade trees shielding the house from the northern California sun. Freshly planted landscaping adorns the front, and the blue wheelbarrow and ladder from a recent home-improvement project have yet to be put away....

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