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EU businesses using Google Analytics get another red flag over legality of data transfers

By Madelyn Orr ( July 3, 2023, 16:15 GMT | Insight) -- The legality of European companies' use of Google Analytics returned to the spotlight today with fines from Sweden's data protection authority and orders to stop using it. Telecom company Tele2 and online retailer CDON were fined for violating the GDPR by transferring personal data to the US. Tele2 said it will most likely appeal. The Swedish authority joins French, Dutch, Italian, Danish and Finnish peers in ruling against Google Analytics and said its decision should help guide other organizations.The legality of European companies' use of Google's web metrics tools returned to the spotlight today with fines from Sweden's data protection authority and orders to stop using it....

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