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Facebook commits to Giphy access for rivals, data protections to address UK merger concerns

By Victoria Ibitoye ( September 7, 2021, 11:43 GMT | Insight) -- Facebook has offered a slew of commitments to address the UK competition regulator’s concerns about its completed purchase of Giphy and avoid having to sell it off again, MLex has learned. Facebook has committed not to use certain data obtained through Giphy’s application programming interface for its advertising business and to maintain access to Giphy’s existing library of GIF-based animations for at least five years, MLex understands. Facebook has offered a slew of commitments to address the UK competition regulator’s concerns about its completed purchase of Giphy and avoid having to sell it off again, MLex has learned....

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