iFood complaint puts subsidy battle at center of Brazil food delivery rivalry
By Henrique Santiago ( October 9, 2026, 21:22 GMT | Comment) -- The dispute between iFood and Keeta has got CADE examining whether aggressive subsidization represents a threat to competition or a tool for challenging market dominance. While iFood argues that deep discounts could eventually distort the market, Keeta maintains they are necessary to establish a viable alternative in a sector long dominated by its larger rival.Brazil’s food delivery price war is presenting its competition watchdog with competing claims about what threatens the market: a new entrant’s heavily subsidized expansion or an incumbent’s efforts to defend its dominant position....
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