Changes to Google ad auctions could open one of market's largest pools, PubMatic says
( September 17, 2026, 17:00 GMT | Official Statement) -- MLex Summary: PubMatic released a statement saying that a US court order requiring Google to change its rules for auctioning online advertising could “open one of the market’s largest pools of buy-side demand to competition on the merits of technology and performance.” "We estimate that each percentage point of open-web display exchange market share that shifts to PubMatic represents approximately $50-75 million in incremental revenue, with the substantial majority flowing to profitability given our existing infrastructure. […] The opportunity is about winning more of these auctions once the remedies are implemented, which is expected to happen over approximately the next 12-15 months,” PubMatic said.Statement follows in full. ...
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