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EU branded goods trade curbs gain backing for legislative route

By Anna Lauwereys and Anna Ferrari ( August 13, 2026, 17:53 GMT | Insight) -- Restrictions on cross-border sales of branded goods within the EU have gained fresh backing for a legislative solution. A newly published letter from six national competition authorities explains why the European Commission should favor binding EU rules over voluntary measures or economic-dependence tools, adding momentum to the debate ahead of a proposal expected next year.Restrictions on cross-border sales of branded goods within the EU have gained fresh support for a legislative solution, with six national competition authorities setting out why they believe the European Commission should reject softer alternatives....

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