Coupang, KFTC clash over ranking algorithms in latest appeal hearing
By Wooyoung Lee ( June 12, 2026, 02:00 GMT | Insight) -- Should rankings in online shopping reflect a platform’s business judgment or a product’s objective quality? The question was at the center of the latest hearing in Coupang’s appeal of a 162.8 billion won ($109 million today) fine imposed by South Korea’s competition regulator. Coupang and the Korea Fair Trade Commission clashed over whether the e-commerce giant’s ranking practices and employee reviews deceived consumers, with both sides offering different interpretations of the Supreme Court’s landmark ruling in the Naver Shopping case.Should rankings in online shopping reflect a platform’s business judgment or a product’s objective quality?...
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