South Korean regulator seeks study on unfair practices in online retail markets
( May 13, 2026, 04:13 GMT | Official Statement) -- MLex Summary: South Korea’s antitrust regulator is seeking a study on revising the Act on Fair Transactions in Large Retail Business to better address unfair conduct in online retail markets. The Korea Fair Trade Commission said in the bid document that the current law was built around offline retailers and does not fully reflect online business models, even as online retail accounts for about 59 percent of total retail sales. The regulator pointed to practices such as shifting discount, advertising, data-service and return-related costs onto suppliers, and said researchers will be asked to identify unfair conduct unique to online retail markets, propose effective regulatory measures and present both full-revision and partial-amendment options for the law.Notice is attached (in Korean)....
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.