Google says ad tech platforms’ US antitrust claims filed too late
By Clayton Vickers ( April 30, 2026, 17:46 GMT | Insight) -- Google told a US judge that a cohort of rival ad tech platforms' antitrust claims over its alleged ad tech monopoly are far too old to beat the Sherman Act’s statute of limitations, and that the plaintiffs are too sophisticated to argue they haven’t been on notice of the allegedly unlawful conduct.Google told a US judge that a cohort of rival ad tech platforms' antitrust claims over its alleged ad tech monopoly are far too old to beat the Sherman Act’s statute of limitations, and that the plaintiffs are too sophisticated to argue they haven’t been on notice of the allegedly unlawful conduct....
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