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Meta’s refined ‘pay or consent’ model still falls short, EU consumer group says (update*)

By Lewis Crofts ( March 17, 2026, 05:00 GMT | Insight) -- Meta Platforms must do more to give consumers a real option to use Facebook and Instagram while sharing less data and seeing less targeted advertising, EU consumer lobby group BEUC has said. The social-media platform made changes in January, and while the European Commission is still examining these to see if they comply with the Digital Markets Act, BEUC said consumers still don't have a fair choice.Meta Platforms must do more to give consumers a real option to use Facebook and Instagram while sharing less data and seeing less targeted advertising, according to EU consumer lobby group BEUC....

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