This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

China's Ctrip to remove hotel-pricing tool amid regulatory scrutiny of OTA practices

By MLex Staff ( March 6, 2026, 08:17 GMT | Insight) -- Ctrip will remove its automated hotel-pricing tool from March 10, a move the company said makes it the first domestic online hotel-booking agency to scrap such functionality, amid growing regulatory scrutiny of platform pricing practices. In a statement to MLex, Ctrip, a travel brand in China under Trip.com Group, confirmed that its merchant backend Ebooking system will remove the “AI Business Assistant” pricing tool starting March 10.China's Ctrip will remove its automated hotel-pricing tool from March 10, a move the company said makes it the first domestic online hotel-booking agency to scrap such functionality, amid growing regulatory scrutiny of platform pricing practices....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

Related Sections