This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

South Korea to require local representatives for large foreign e-commerce operators

By Wooyoung Lee ( December 30, 2025, 07:12 GMT | Insight) -- Major foreign e-commerce platforms will be required to appoint local representatives in South Korea responsible for handling consumer complaints, resolving disputes and cooperating with antitrust investigations, under amendments to the country’s e-commerce law passed by the National Assembly this week. The changes are expected to affect fast-growing foreign platforms, including Chinese e-commerce operators such as Temu, AliExpress and Shein, which have gained popularity among South Korean consumers.Major foreign e-commerce platforms will be required to appoint local representatives in South Korea responsible for handling consumer complaints, resolving disputes and cooperating with antitrust investigations, under amendments to the country’s e-commerce law passed by the National Assembly this week....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

Related Sections