This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

EU privacy watchdogs to debate draft ‘consent or pay’ model guidelines

By Matthew Newman ( October 3, 2025, 16:25 GMT | Insight) -- Draft EU guidelines on digital platforms' “consent or pay” business models that force users to pay for an ad-free service or accept personalized ads will come under debate by EU data protection authorities next week. It comes amid fierce debate between privacy advocates and companies providing contextual advertising solutions on one side, and trade groups and publishers that want to continue using targeted or personalized ads on the other.Draft EU guidelines on digital platforms' “consent or pay” business models that force users to pay for an ad-free service or accept personalized ads will come under debate by EU data protection authorities next week....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login