US DOJ witnesses want Google's adtech empire to be broken up but disagree on how
By Khushita Vasant ( September 24, 2025, 04:12 GMT | Insight) -- Google's anticompetitive conduct has made the digital advertising technology markets "anemic," and a court should order the divestiture of its ad exchange and publisher ad server products, witnesses put forth by the US Department of Justice testified Tuesday even as they disagreed on whether the two businesses should be spun off together or kept separate. As the remedy trial in the government's attempt to break up Google's adtech empire entered the second day, US District Judge Leonie Brinkema — growing impatient with the pace of the trial testimony — put both sides on notice and asked to hear from expert witnesses instead of industry players harmed by Google's conduct.
Google's anticompetitive conduct has made the digital advertising technology markets "anemic," and a court should order the divestiture of its ad exchange and publisher ad server products, witnesses put forth by the US Department of Justice testified Tuesday even as they disagreed on whether the two businesses should be spun off together or kept separate....
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