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Google's search ads vetted by past rulings but Indian watchdog scrutinizes display ads

By Freny Patel ( August 4, 2025, 02:06 GMT | Insight) -- Google managed to dodge a fresh probe into online search advertising, as the Indian antitrust watchdog leaned on past rulings and dismissed allegations of abuse of dominance. While the decision by the Competition Commission of India came as a win for the US tech giant, the CCI simultaneously ordered a fresh investigation into Google's conduct in the online display-ad market, based on a complaint by the Alliance of Digital India Foundation, a prominent voice for digital startups, according to two orders released by the commission on Friday. Google managed to dodge a fresh probe into online search advertising, as the Indian antitrust watchdog leaned on past rulings and dismissed allegations of abuse of dominance....

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