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Chinese franchise group calls for resistance to self-defeating platform price wars

By MLex Staff ( July 16, 2025, 07:04 GMT | Insight) -- A top Chinese franchise and retail association has urged food delivery and instant retail platforms to curb destructive price subsidies, warning the tactics distort market order, harm small merchants and threaten long-term industry sustainability. Framing its letter as a formal appeal to the entire sector, the China Chain Store & Franchise Association urged its members and related enterprises to reject short-sighted tactics such as “price battles,” “subsidies for traffic” and “loss-making for visibility.”A top Chinese franchise and retail association has urged food delivery and instant retail platforms to curb destructive price subsidies, warning that the tactics distort market order, harm small merchants and threaten the industry's long-term sustainability....

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