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WhatsApp announces ads rollout, will access ‘limited information’ of users (update*)

By Sara Brandstätter and Lewis Crofts ( June 16, 2025, 13:00 GMT | Insight) -- WhatsApp will introduce advertisements in the “Updates” tab on accounts that lists a user's status and channels, Meta Platforms announced today. The choice of ads will use “limited information” such as a user’s country or city, language, channels they follow, and their interactions with ads, the company said. For consumers using Meta’s centralized accounts hub, it will also use ad preferences and information from their other Meta services.WhatsApp will introduce advertisements in the “Updates” tab on accounts that lists a user’s status and channels, Meta Platforms announced today. This is a dedicated section in the messaging app that hosts Status updates and Channels, separate from users’ personal chats and calls....

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