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US state legislation on pricing algorithms has far-reaching implications for businesses

By Amy Miller and Alex Wilts ( June 13, 2025, 21:22 GMT | Comment) -- US state lawmakers are taking aim at the use of pricing algorithms, whether they’re used for “surveillance pricing” to charge people different prices for goods like groceries or airline tickets, or to orchestrate illegal price-fixing schemes. And their efforts could have far-reaching implications for how companies use software to price and sell their goods and services in the US. US state lawmakers are taking aim at the use of pricing algorithms, whether they’re used for “surveillance pricing” to charge people different prices for goods like groceries or airline tickets, or to orchestrate illegal price-fixing schemes....

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