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EU airlines see drop in website traffic due to DMA

By Jean Comte ( June 12, 2025, 15:59 GMT | Insight) -- EU airlines are seeing a decrease in approximately 10 to 20 percent of traffic on their website since the implementation of Digital Markets Act, an industry representative told a conference today. Lobbyists for the hotel and retail sectors also complained of the negative impact of the law, due to Google having to tweak its search feature to give more visibility to other platforms.EU airlines have seen a noticeable decrease in online traffic on their website since the full entry into force of the Digital Markets Act in March 2024, an industry representative has said....

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