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Coupang defends search rankings, rejects KFTC claims of unfair inducement

By Jenny Lee ( June 12, 2025, 08:23 GMT | Insight) -- Coupang defended its algorithm-based product rankings before a Seoul appeals court today, contending that its search results were guided by consumer preferences rather than manipulation, and that the competition regulator’s finding of deceptive inducement was legally and commercially unfounded.South Korean online giant Coupang defended its algorithm-based product rankings before a Seoul appeals court today, contending that its search results were guided by consumer preferences rather than manipulation, and that the South Korean competition regulator’s finding of deceptive inducement was legally and commercially unfounded....

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