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Ferguson says US FTC privacy enforcement accepts ad tech 'tradeoffs,' will focus on kids

By Mike Swift ( May 23, 2025, 01:24 GMT | Insight) -- New US Federal Trade Commission Chairman Andrew Ferguson said the agency will be a privacy law enforcer that will emphasize the protection of children online, but acknowledged "tradeoffs" in regulating the ad tech industry, which he said fuels online business. In some of the most expansive comments he's made about the regulation of privacy and artificial intelligence, Ferguson criticized the EU's AI Act, saying it's "risky" to issue comprehensive rules for a nascent technology, and saying that regulatory approach would be a poor fit for America's "entrepreneurial spirit." In some of his most expansive remarks about privacy enforcement, the new chairman of the US Federal Trade Commission called himself “a police officer on the beat,” but said the FTC shouldn't try to interpret the way the decades-old FTC Act applies to modern data-collection practices....

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