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Aviva’s buyout of UK car insurer Direct Line must face regulatory mood music

By Jon Menon ( February 4, 2025, 13:51 GMT | Comment) -- Aviva’s buyout of Direct Line Insurance Group would create the UK’s biggest car insurer, covering at least a fifth of the market. That raises potential concerns over what it might mean for consumers, but there are reasonable arguments in its defense, from potential efficiencies to the strength of competition in the market. Underlying questions over rising car-insurance costs and a government push for regulators to promote growth could also factor in to an expected merger review.Aviva’s buyout of Direct Line Insurance Group would create the UK’s biggest car insurer, covering at least a fifth of the market and raising concerns that consumers could get a worse deal. But there are reasonable arguments in its defense, from potential efficiencies to the strength of competition in the market....

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