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Google faces wider antitrust probe of its ad-tech practices in India

By Freny Patel ( January 21, 2025, 07:48 GMT | Insight) -- A consolidated investigation into Google's ad-tech practices has been ordered by the Indian antitrust watchdog, combining the latest complaint with existing probes into the tech giant's alleged anticompetitive behavior. The Competition Commission of India has directed its Director General to scrutinize Google's practices in the ad-tech intermediation services, following allegations of anticompetitive practices such as tying, discrimination and unfair pricing.A consolidated investigation into Google's ad-tech practices has been ordered by the Indian antitrust watchdog, combining the latest complaint with existing probes into the tech giant's alleged anticompetitive behavior....

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