Shopee fined in Thailand's first e-marketplace unfair-trade case
By Choltanutkun Tun-atiruj ( September 18, 2026, 07:39 GMT | Insight) -- Thailand’s competition regulator has fined Shopee’s local unit for unfairly using its superior market or bargaining power by automatically enrolling sellers in paid promotional programs without prior consent. The ruling, the first unfair-trade-practice finding and fine against an e-marketplace in Thailand, found that sellers faced additional fees unless they opted out and that the practices caused economic harm. The decision doesn't disclose the fine, but the Trade Competition Act allows penalties of up to 10 percent of turnover in the year of the offense.Shopee has become the first e-marketplace fined in Thailand for an unfair trade practice after the country’s antitrust regulator found that its local unit automatically enrolled sellers in promotional programs without their prior consent....
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