By Inbar Preiss ( September 8, 2026, 10:23 GMT | Insight) -- The EU’s top court has drawn the line between political parody and trademark protection, saying Vlaams Belang’s Ikea-themed immigration campaign was likely unjustified even as it recognized that free speech can, in some cases, excuse the use of a famous brand. The case now returns to a Belgian court to give a final ruling.Belgian far-right political party Vlaams Belang has likely misused Ikea’s branding and trademarks in an immigration campaign, the EU’s top court said today, while setting out when political expression can justify the unauthorized use of a famous brand....
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.