Dialogue CEO questioned over Sked Social 'death' prediction in Australian trial
By Saloni Sinha ( September 4, 2026, 05:53 GMT | Insight) -- Dialogue Consulting CEO Hugh Stephens faced questions on Friday about Sked Social’s small market share and his 2015 remarks that the service would “die” if Instagram opened its API, as the Australian company’s antitrust trial against Meta Platforms continued. The questioning focused on whether Stephens had long viewed Sked Social as vulnerable to competition and changes to Instagram’s API, years before the conduct challenged in Dialogue’s 2019 lawsuit.Dialogue Consulting’s CEO faced questions on Friday about Sked Social’s small market share and his 2015 remarks that the service would “die” if Instagram opened its application programming interface, or API, as the Australian company’s antitrust trial against Meta Platforms continued....
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