Instagram doesn't optimize for time spent, Meta executive testifies in Tennessee
By Madeline Hughes ( August 21, 2026, 00:24 GMT | Insight) -- Instagram doesn't optimize for time spent by users on its platform because its ads wouldn't be as lucrative if they did, a Meta Platforms executive told a Tennessee jury on Thursday as the social media giant kicked off its defense.Instagram doesn't optimize for time spent by users on its platform because its ads wouldn't be as lucrative if they did, a Meta Platforms executive told a Tennessee jury on Thursday as the social media giant kicked off its defense....
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