Kimberly-Clark, Kenvue deal questions in Brazil focus on portfolio power beyond overlaps
By Flavia Fortes ( August 4, 2026, 21:07 GMT | Comment) -- The Brazilian competition authority's extensive questionnaires to competitors and customers in the Kimberly-Clark and Kenvue deal review reveal that the agency's inquiry extends well beyond defining product markets or measuring concentration. While the surveys cover traditional merger-review issues such as barriers to entry, manufacturing capacity, private-label competition and import constraints, the dominant theme is the commercial value of brands and whether combining two of the industry's largest portfolios could alter bargaining dynamics between manufacturers, retailers and consumers.The Brazilian competition authority's extensive questionnaires to competitors and customers in the Kimberly-Clark and Kenvue deal review reveal that the agency's inquiry extends well beyond defining product markets or measuring concentration. ...
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