Google fights UK trial approval for 'opt-out' mass claim by advertisers
By Jon Menon ( July 8, 2026, 16:36 GMT | Insight) -- A class action against Google seeking damages on behalf of hundreds of thousands of advertisers should be allowed to proceed on an opt-out basis because requiring businesses to sign up individually would be unworkable, a lawyer for the claimant told the UK's antitrust court. The suit, led by competition-law academic Or Brook, seeks £5 billion in damages for a class of advertisers over alleged inflated prices relating to the search-engine market.A class action against Google seeking damages on behalf of hundreds of thousands of advertisers should be allowed to proceed on an opt-out basis because requiring businesses to sign up individually would be unworkable, a lawyer for the claimant told the UK's antitrust court on Wednesday....
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